As an apparel decorator, whether you specialize in screen printing or embroidery, it’s important to keep your offerings fresh and appealing to a wide range of customers. One of the easiest and most effective ways to expand your business is by adding custom patches to your services. These patches can complement your existing product line, attract new clients, and open up new revenue streams.

In this article, we’ll explore how custom patches can boost your shop’s offerings, and why outsourcing patch production is a smart move for growing your business.

1. A Growing Demand for Custom Patches

Custom patches are becoming increasingly popular in many industries. From corporate branding and sports teams to fashion brands and event organizers, there’s a wide variety of businesses that need high-quality patches for their products. By adding this service to your shop, you tap into a rapidly growing market of clients who are looking for something unique to showcase their brand or message.

2. Diversify Your Product Offerings

Adding custom patches allows you to diversify your product offerings without the need for major investments in new equipment. Instead of turning away clients who need patches for their uniforms or branding, you can offer them as part of your service—without having to be a patch-making expert yourself.

Outsourcing patch production is an easy way to expand your shop’s capabilities and offer products you might not have the resources to create in-house. Whether you choose to outsource laser-engraved patches, dye sublimation patches, or embroidered patches, you can offer a wider range of high-quality options to suit your customers’ needs.

3. Save Time and Focus on What You Do Best

By outsourcing custom patch production to a professional manufacturer, you free up time to focus on your core business—whether that’s screen printing or embroidery. You don’t have to worry about investing in the specialized equipment, learning a new skill set, or managing additional production workflows.

Outsourcing allows you to deliver high-quality patches with fast turnaround times while keeping your shop’s operations efficient and streamlined. Your clients will appreciate the quick delivery, and you won’t have to worry about the extra burden of managing patch production in-house.

4. Increase Profit Margins

Custom patches can be a high-margin product for your business, especially if you focus on premium options like leather or acrylic patches. Since you’re outsourcing the production, you don’t have to worry about overhead costs for equipment, materials, or labor. You can simply mark up the cost of the patches for resale and keep the profit.

Additionally, offering custom patches can help you secure larger, higher-value orders. Businesses, schools, sports teams, and even event organizers often require bulk orders of patches, which can significantly increase your shop’s sales volume.

5. Attract New Clients and Expand Your Customer Base

Offering custom patches isn’t just about serving your existing customers—it’s also about attracting new clients. By advertising your new patch services, you can draw in businesses that may not have considered you for their apparel needs before. For example, a sports team that needs embroidered shirts may also be looking for custom patches for their uniforms or gear.

Custom patches are also popular with corporate clients, who often need branded patches for promotional giveaways, or non-profit organizations looking for patches for fundraising events. By adding custom patches to your offerings, you can tap into new markets and expand your customer base.

6. Enhance Your Branding and Marketing

Custom patches are a fantastic way to showcase your creativity and craftsmanship. By offering high-quality, custom patches, you can enhance your shop’s branding and differentiate yourself from other local apparel decorators. You’ll have the opportunity to create unique products that align with your customers’ brand identities and showcase your shop’s attention to detail.

Additionally, patches are often worn on jackets, bags, hats, and more, giving your work more visibility in the community. When people wear your custom patches, it’s like free advertising for your shop—word of mouth will work in your favor.

7. Access to High-Quality Products with Outsourcing

Outsourcing custom patch production means you don’t have to worry about quality control or equipment maintenance. Professional patch manufacturers specialize in creating high-quality products that meet the needs of a variety of industries. Whether you’re offering embroidered patches, laser-engraved patches, or dye sublimation patches, you can be sure that the patches you provide will meet your clients’ expectations for quality.

By working with reliable patch suppliers, you’ll also benefit from their expertise, ensuring that you’re offering the best products possible to your customers.

Takeaways

• Adding custom patches to your offerings helps diversify your product line and attract new clients.
• Outsourcing patch production saves you time, money, and resources while still providing high-quality products to your customers.
• Custom patches can increase your profit margins by offering premium products and bulk orders.
• By offering custom patches, you position your shop as a one-stop shop for apparel and custom branding needs.

By adding custom patches to your service offerings, you’ll not only enhance your business’s profitability but also create more opportunities for growth in both new and existing markets.